Image Web Design announces the new launching of
ATTN:L's new website. It features a custom content management system with an
embedded wordpress blog that has been fully branded. The total finished design is a beautiful highly functional site at an amazingly affordable price.
New sites using wordpress blogs can help one realize a beautiful website that performs quickly at an amazing price. This kind of site was developed with the non-tech savvy content managers in mind. Fully integrated media tools make it easy to embed and manage pictures, videos, sound clips, galleries, as well as PDF's, spreadsheets, and other attachments. Full content revision history allows you to roll back to previous versions of content. It even allows the editor to compare to versions side by side at any time.
ATTNL's founder
Andrew Olwert, a nationally recognized business leader, is very happy with his newly designed site. It has been a huge asset to his business which has been to provide
business consulting tailored to fit the long term success of ones company. ATTN:L researches and executes a plan for your business that ensures the long term profitability and viability of one's company both now and for its future plans and growth.
Image web design is proud to produce and manage such a fine website for its client
ATTN:L because they provide such and excellent service for a company that wants your business to succeed.
posted by admin on Wed., Aug 25th, 2010 in
website launches
The
internet marketing industry is in a funny state these days. With the economic downturn it seems every time you turnover a rock underneath is a SEO "expert" or
web design company that can "Guarantee" your site on page one in Google. For the sake of brevity we will overlook the fact that most of these guys are salesman who can barely find the power button on their computers, never mind get your site ranking for competitive key words. A major point many
SEO "experts" overlook when giving their schpeel is what happens after the client has spent all of that money and successfully landed an organic search visitor on their website. Virtually all of the effort is wasted if the visitor does not convert to a sale in one form or another. Now lets be clear, a "sale" can take many forms depending on the goal of your website, including a contact form submission, a referral, a subscription, a phone call or a monetary transaction to name a few - but getting that sale instead of a bounce depends heavily on the design of the website. How attractive is it? how fast does it load? Is the website easy to navigate and does it greet visitors with what they expect to find? A well-designed website will need to to all of those things effectively to produce the best results.
A growing trend these days with budgetary pressures from all sides, is to go with a templated open source app offered with many hosting accounts and pack it full of keywords to strain for search engine ranking. While a site like this may cost little and may eventually begin to rank for some keywords it will produce a low amount of conversions or visitor loyalty, and many times if the design is substandard compared to the competing websites may actually work to subvert the image of your company.
To create a truly successful website a well rounded approach must be taken. SEO is a major component of any successful site but only a component, other factors that must work well are excellent usability, attractive design and content your targeted visitors will find useful or entertaining. By going the extra mile and having a professional design that reflects our company and your message visitors will reward your website with greater conversions and repeat visits. If you are looking to upgrade your website's image or effectiveness or need a new website please
contact the website design pros at IMAGE Web Design for a free consultation.
posted by admin on Wed., Aug 25th, 2010 in
search engine optimization
usability
web design
One of the most crucial and overlooked tasks many website owners do not do, is
reviewing the analytics! Reviewing your website's analytics reports on regular basis is essential . Website owners and webmasters can discover unexpected opportunities, serious errors or a need to improve the content of a page.
For a brand new website the analytics data is useful for tracking your website's progress in visits, time on site and more. A new site can benefit from regular analytics reviewing by allowing the webmaster or content publishers adjust the content to guide the visitor to a conversion and be sure the visitors are shown the essential content for that website. The earlier these adjustments are made the better - many established websites suffer from content that does not get to the point fast enough or usability problems that are getting in the visitors way.
For a well established website, tracking visitor behavior through reviewing analytics becomes even more valuable by showing you what your visitors are
REALLY thinking about your
website or article. Many times the business owner or
web developer assumes "my visitors will look at these pages" and it turns out hardly anyone is actually viewing the page or that they leave immediately after viewing it, a term called a "bounce". These issues once discovered can be corrected and bring the
conversion success rate of the web site up fast. Many times the actual visitor tracking shows surprising results and can uncover otherwise missed opportunities.
An example of discovering a hidden opportunity, the website owner or webmaster reviews the analytics data for keywords visitors entered to find your website and the
keywords are totally unexpected. Looking back further similar keywords are discovered - as a result the site owner posts an article on the topic of the new key words and receives
more visits and
new customers as a result.
IMAGE Web design has used analytics data to effectively improve e-commerce conversion rates for online retailers and increase the weekly sales - just by observing some opportunities and some areas that required improvement and making the adjustments.
Reviewing the analytics reports can prevent website owners from spending time and money on items the visitor is not terribly interested in, uncover opportunities or illustrate that a page crucial to your business is not very successful and needs an update. If you are not sure what visitors really think about your website contact IMAGE web design for a review of your website's analytics.
posted by admin on Wed., Aug 25th, 2010 in
usability
web marketing
website content
For those of us with busy schedules and demanding jobs, the idea of publishing a blog, adding a
new website page or
tweeting can seem daunting if not impossible. However establishing a scheduled workflow and single point of entry can make publishing website content effectively a relatively painless task.
With so many social media choices available including
facebook,
twitter, flicker, YouTube or
LinkedIn and more, it's key that you narrow your choices down to the most effective sites /or
social networks that are compatible with your lifestyle. Many third-party developers have created excellent widgets or apps that can republish your content to multiple formats at the click of a button. All the tech gadgets in the world won't help if you have not written, shot or filmed any content. An effective way of getting your content out into the web is to schedule a time and day write, photograph or film something - whether it's once a week or once a month is not important but by maintaining the same schedule it will become easier each time and eventually maybe even a habit.
Your website and business will benefit two-fold from both real live people stopping by to read your blog post, tweet or your new photo album but search engines will discover new content has been added to your website blog or profile and may return more frequently helping to boost your
search engine visibility.
The business world has changed a lot in the past 5 years and keeping up can be difficult, but with a little planning, discipline and creativity, using the tools available today to make new connections and maintain old ones can be made easier.
For help with your publishing workflow or website marketing, feel free to contact
IMAGE Web Design.
posted by admin on Wed., Aug 25th, 2010 in
web marketing
website content
It is important to keep the principle of usability in mind when creating a
website because it will help keep visitors on your site and lead to more conversions. More conversions means that your site will produce the result you had hoped for. Just getting visitors should not be the most important goal. It is what the users experience that will help to make a site great or not. These days it is not acceptable to have just an average site. There is just too much competition. What should take precedence in your site design? You do need visitors and you must also make the search engines happy. Luckily, both tasks can be accomplished fairly easily. Just keep in mind that you can reach these two objectives equally.
The confusion arises when marketers and designers make
SEO a priority over the design. It is an obvious issue. The site will come up but it is a mess in its design quality. The reverse can be pointed out as well. The design is wonderful but there is little or no organization for content and the sight is invisible to the search engines. Although some techniques very clearly support either usability or search engine optimization- users simply don't care if your page is W3C- compliant or not as long as it loads properly. For example the two objectives will never come into conflict as long as things are proportionately balanced.
| Usability Improvement | SEO Benefit |
| Do research to see how your users are finding you | Combines with keyword research |
| Develop landing pages that are best for the targeted search query | Optimize the pages around the keywords |
| Build a large network of links leading to your site so more people can find it. Must be relevant links. | Helps create an expert quality about your site. |
| Make navigation clear and easy to follow | Allows search engine spiders to navigate your site more easily |
| Write clear copy that states exactly what you offer | Helps search engines determine the meaning of the pages. |
| Use words that clarify terms | Helps relevancy of the searched terms |
| Use a fast stable server | Speeds the search engines so they do not get caught up on missing pages. |
| |
So when you are thinking about the principles of SEO and Usability and which is more important. The answer is that they are both important and necessary for the success of a site. Build the best site you can from the ground up and like a well designed building it will stand the test of time.
posted by admin on Wed., Aug 25th, 2010 in
usability
Buzzer Hut | Promote Your Blog
